THE WHAT? Evian water and Bluemercury have announced a new partnership to promote water as a key part of a skin care routine.
THE DETAILS The brands have created a special edition bottle labeled ‘Healthy Hydration is Step 1’, which was handed out as a GWP to customers at select Bluemercury stores.
“Hydrated skin helps maintain a healthy skin barrier, which can mean reduced signs of aging, fewer acne breakouts, and a more radiant, youthful appearance,” dermatologist Dr Dendy Engelman said. “If skin is not properly hydrated, it will become dry, flaky, dull and more vulnerable to irritation and acne. Many of us focus on topical hydrators — which are crucial! — but it is also important to make sure that you are giving your skin the tools it needs to stay hydrated from the inside out by drinking enough water.”
THE WHY? By aligning itself with the beauty and wellness sectors, the French spring water brand is hoping to boost sales.