THE WHAT? CBD-based beauty brand Saint Jane has launched in some 281 Sephora stores across the US this month, according to a report published by Forbes, making it the LVMH-owned retailers largest CBD splash to date.
THE DETAILS The brand’s hero product, Luxury Beauty Serum, is on offer in both its 30ml size and a travel version and will be stocked on the perfumery giant’s Indie Beauty Wall.
“To have our hero product, Luxury Beauty Serum, in Sephora stores nationwide before we celebrate one year in business is beyond my wildest dreams,” Casey Georgeson, CEO and Founder of Saint Jane told CEW.
THE WHY? The brand launched on the Sephora website back in May, 2019 and quickly gained bestseller status in both the CBD category and the wider skin care ranks and the launch fits with Sephora’s wider mission to boost its wellness offer.
For more information on the emerging CBD trend, listen to the Global Cosmetics News podcast here, where Editor Georgina Caldwell discusses the rise and rise of this wonder-ingredient with Saint Jane Founder Casey Georgeson.