In a new collaboration Colgate Optic White has announced its partnership with The Latin Recording Academy to sponsor the Latin Grammy Acoustic Sessions, which takes place in September.
Beauty bloggers and Colgate Optic White Chicas Blogueras, Kika Rocha and Daniela Ramirez, will get an insider look at the event and update @SonrisaColgate followers with exclusive content and give them an opportunity to win VIP tickets to the show.
Carla Kelly, General Manager, Colgate-Palmolive Multicultural Marketing said, “As a smile’s best accessory, Colgate has been instrumental in the sponsorship of many red carpet events.
“We know music is a strong passion point for Latinos because it’s a way to celebrate Latin culture and we’re excited to continue to establish better relationships with this important event in the Latin community.”
The Latin Grammy Acoustic Sessions are said to be the only Latin music concert series that features the most highly acclaimed singers yet also gives fans an up close experience. Colgate Optic White is not a stranger to a celebrity event, with the brand showcasing itself on many red carpets and representing this on the brand’s social media outlets.
Fans and viewers can get an update of the event by following @SonrisaColgate on Twitter.