THE WHAT? Coty-owned Calvin Klein fragrances has achieved a Material Health Certificate at Silver level from the Cradle to Cradle Products Innovation Institute for its CK Everyone edt.
THE DETAILS The fragrance, which is billed as both clean and environmentally conscious, was evaluated by third-party Cradle to Cradle accredited assessor MBDC.
Simona Cattaneo, President of Luxury Brands at Coty, commented, “We are proud of Coty’s first Cradle to Cradle Material Health certificate for CK EVERYONE Eau de toilette which demonstrates the positive impact of our Beauty That Lasts platform. The Material Health certificate reinforces Coty’s commitment to its sustainability platform, with the objective of building a better business while making a positive contribution towards societal, ethical and environmental change within the beauty industry.”
THE WHY? Cradle to Cradle certification brings real substance to clean, eco-conscious claims and is a positive step towards the universal use of materials that are safe, circular and responsible.