Popular children’s crayon brand Crayola is set to roll out its recently launched beauty line into 1,200 Sephora stores across Europe, according to a report published by License Global.
The range, which launched on Asos last year, also revealed ambitious plans to expand into the Middle East and Asia in 2020.
“The Crayola beauty range launch continues to be one of our priority partner initiatives,” Warren Schorr, Vice President Business Development, Global Licensing at Crayola told License Global. “While it competes in the beauty category, it also extends into the new self-expression creative beauty trend. We have been thrilled with the consumer response thus far, and excited by the expansion into Sephora EU, and the ability to reach an additional audience.”