THE WHAT? Dior has announced a partnership with The BeautyHealth Company and will develop a custom Dior Powered by Hydrafacial experience.
THE DETAILS Exclusive to Dior spas globally from April, the 90-minute treatment is said to be designed for the ultimate experience in wellness and luxury.
THE WHY? The partnership gives Dior a further foothold in the premium wellness market, and despite Goop having recently exited the UK market, luxe well-being is still a hot consumer trend worldwide.