THE WHAT? Dior has partnered with Qatar Duty Free (QDF) on an exclusive launch of the new fragrance Tobacolor. 

THE DETAILS Launched at a grand unveiling ceremony at the Dior Boutique at Hamad International Airport, the fragrance will be exclusively sold at QDF during February before being released worldwide. 

THE WHY? With travel retail continuing to get hit by the ongoing demise of global travel as a result of the pandemic, many brands are looking to duty-free promotions in order to bolster sales. 

QDF Vice President Operations Thabet Musleh, said: “We are delighted to be uniquely positioned to work with our brand partners to bring amazing and unique personalised experiences to our customers at every stage of their journey. It is because of this and the resilience of Qatar Airways and HIA – both awarded the 5-Star Covid-19 Airline Safety Rating By Skytrax – that QDF was the preferred partner for Dior and to host the worldwide launch of the amazing Tobacolor.”