THE WHAT? Garnier has announced that it is launching its Miceller Cleansing Water in a limited edition 100 percent upcycled bottle in partnership with Loop. The sustainably packaged product will be available exclusively at Ulta.
THE DETAILS Breakthrough technology transforms waste plastic into PET through upcycling via a process pioneered by Loop. The end product is, in turn, recyclable. The brand is also debuting SkinActive Cleansing EcoPads: three reusable microfiber pads designed to be used with Garnier’s Micellat Cleansing waters.
THE WHY? The launch is part of Earth Month, the L’Oréal-owned brand said, and its wider commitment to greener beauty.