THE WHAT? A purchasing organization for Israel’s Kibbutz movement, Granot Cooperative has made its first investment in an algae cultivation company, according to a report published by Horti Daily.
THE DETAILS BarAlgae specializes in growing microalgae, a popular anti-aging ingredient for skin care preparations, using advanced technology, including artificial intelligence. It is based in Kibbutz Gan Shmuel where its farm was established last year.
THE WHY? The NIS10 million investment is part of Granot’s wider drive to expand operations and enter into the agriculture realm.