Hermes keeps its eyes on the prize with eye make-up collection

Hermes keeps its eyes on the prize with eye make-up collection

THE WHAT? Hermes has unveiled its first foray into the realm of eye make-up. The French designer’s new range, dubbed Le Regard, comprises a selection of mascaras, eyeshadow palettes and make-up brushes.

THE DETAILS The refillable palettes were designed by Pierre Hardy and inspired by the Bauhaus movement. Each of the six contains a quartet of colors dreamed up by Creative Director, Gregoris Pyrpylis.

THE WHY? With luxury beauty booming, the brand best-known for the iconic Birkin handbag entered the beauty space in 2020 with an array of lip products and has been slowly expanding its make-up range ever since.

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