Huda Beauty expands into new markets with fragrance launch

Huda Beauty expands into new markets with fragrance launch

Cult beauty brand Huda Beauty is set to launch a new fragrance, as announced by Mona Kattan, Huda Kattan’s sister and partner in the Huda Beauty enterprise.

The fragrance is a natural progression for the company, which launched in 2013, with Mona Kattan having created a strong social following for her love of perfume, having adopted the hashtag #perfumeprincess.

Taking to Instagram to announce the imminent launch, Kattan said, “It’s official guys!! We’re launching our own fragrance!! Years in the making! I’ve been dying to share this with you all!”

The sisters also showcased the news via a video clip on their Facebook Watch series named Huda Boss, with the show giving some behind the scenes footage that unveils a nod towards the fragrance’s scent, with a large vat of roses in view.

There has been no launch date released as yet.

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