Inter Parfums acquires fashion, beauty and perfume brand Rochas from P&G

Inter Parfums acquires fashion, beauty and perfume brand Rochas from P&G

Inter Parfums has acquired French fashion, beauty and perfume brand Rochas from Procter & Gamble for US$108m.

The acquisition closed on May 29 and represents a “new page” for Inter Parfums, the company states.

Jean Madar, Chairman and CEO of Inter Parfums, commented, “This acquisition opens up a new page in the company’s history by integrating for the first time both fragrances and fashion.

“This will allow us to apply a global approach to managing a fragrance brand with complete freedom in terms of creativity and aesthetic choices and a very high degree of visibility to establish a position of even greater preeminence for Rochas in the universe of luxury. We will now take time in the second part of 2015 to define the priorities for the brand’s development and build a sustainable long-term strategy.” 

Interparfums completed the acquisition for US$108m, excluding inventory, financed by a US$100m loan repayable over five years, subject to standard covenants.

Based on currently low inventory levels and the timetable for its integration, Inter Parfums does not anticipate a significant impact on total sales, and is therefore maintaining its guidance for 2015 net sales of approximately US$470m.

In the more than 30 years since its founding, Inter Parfums, Inc. has been selected as the fragrance and beauty partner for a growing list of brands that include Abercrombie & Fitch, Agent Provocateur, Anna Sui, Balmain, Banana Republic, bebe, Boucheron, Coach, Dunhill, Gap, Hollister, Jimmy Choo, Karl Lagerfeld, Lanvin, Montblanc, Oscar de la Renta, Paul Smith, Repetto, Rochas, Shanghai Tang, S.T. Dupont and Van Cleef & Arpels.