THE WHAT? Kiko Milano is looking to extend its foothold in the Indian market and is set to open a further 4-5 stores across the country during 2020, according to a report by Indian Retailer.
THE DETAILS The Italian cosmetics brand will look to expand this development further with more store-in-store concepts, exclusive brand outlets (EBO) and through e-commerce collaborations.
THE WHY? Kiko Milano is hoping to capitalize on the rapid growth of the Indian cosmetics market and is focused on understanding regional buying habits in order to boost sales.
Abhishek Bhattacharya, Country Director at Kiko Milano,
said, “We will focus on having more point of sales, whether it’s exclusive
outlets, online or shop- in-shop. We have two more outlets coming up in Delhi,
and one each in Lucknow, Mumbai, Guwahati (the first in northeast India), and
“Initially we thought of opening just the retail stores, but we have understood that in the Indian market, it has to be a mix of retail and other modes of expansion. We have our shop-in-shop (SIS) concept, and we are also going to tie with more departmental stores, in addition to exclusive brand outlets.”