L’Oréal is using the Viva Technology Paris show as a base to showcase its last connected beauty innovations from its brands Lancôme, Kérastase, L’Oréal Paris, La Roche-Posay and L’Oréal Professionnel.

The company will use the show, which runs until Friday, to help showcase ‘how they leverage advanced digital technologies to create personalized services for consumers,’ while its base in the center of the Hall of Tech also includes a start-up corner dedicated to the company’s partnerships with human resource start-up companies.

Products being presented by the company in ‘connected beauty’ include Lancôme’s Le Teint Particulier Custom Made Foundation, which, as the company states, ‘is a patented technology that precisely matches an individual’s unique skin tone to create customized foundation at the point of sale.’ Likewise it will showcase the Kérastase Hair Coach Powered by Withings – the world’s first smart hairbrush.

The HR disrupt café will highlight the company’s partnerships with OSCARh, Never Eat Alone and Monkey tie. These partnerships each work on bettering the HR capabilities of the French powerhouse, while L’Oréal also has a presentation of DM1, a ‘digital marketing self-assessment tool developed by General Assembly and L’Oréal with other leading companies.’