L’Occitane has announced the launch of new start-up studio Obratori, which is located in heart of the Cité de l’Innovation et des Savoirs Aix-Marseille, in a bid to ‘enable new ideas to be explored and developed.’
Following the opening, Obratori will host a dozen selected start-ups within the Cité de l’Innovation et des Savoirs Aix-Marseille (CISAM) and can accommodate 108 workstations, which will be dedicated to entrepreneurs.
Reinold Geiger, CEO of the L’Occitane Group, said, “The L’OCCITANE Group has always been keen to initiate entrepreneurship and perpetual renewal, it’s in our DNA.
“The creation of start-ups around the world is an economic revolution whose consequences will be seen very quickly, they have become the most important actors in the entrepreneurial system.”
The start-ups hosted will be from the cosmetics and well-being markets, as well as digital retail solutions, with a focus on a blend of product, digital and other start-ups.
Selected start-ups will follow a 23-month program and will benefit from an adapted workspace, support from internal resources, a network of mentors and experts and the ‘ecosystem of the L’Occitane Group.