THE WHAT? L’Occitane Group will showcase its full travel retail offer at the upcoming TFWA in Cannes. For the first time, Group brands Elemis, Grown Alchemist, Erborian and Sol de Janeiro will be featured at the duty-free summit alongside L’Occitane en Provence and Melvita.
THE DETAILS The group is planning to unveil a selection of the newly-integrated brands’ best-selling travel retail products as well as forthcoming innovations for L’Occitane en Provence for the remainder of the calendar year and 2023, including the brand’s Holiday campaign
THE WHY? Mona L’Hostis, L’Occitane Group Head of Marketing Global Travel Retail, said: ‘We are thrilled to be participating once again at the TFWA annual global summit but in addition to L’Occitane en Provence and Melvita, this time we will be unveiling four of our newly-integrated Group brands; a quartet of golden nuggets. While highlighting some of our forthcoming travel retail innovations, the event will afford us a fantastic opportunity to underscore our key message which is to think in a more eco-conscious way.’