THE WHAT? Logitech Singapore has partnered with Watsons to bring its personal workplace products to the health and beauty chain’s 28 stores in Singapore and online.
THE DETAILS The tech brand has plans to further expand in neighbouring Malaysia and the Philippines.
THE WHY? Bernard Chow, Head of Cluster for Singapore, Malaysia and the Philippines, Logitech, said, “In a new world of work and play where technology products have become integral to our everyday lives, Logitech has evolved from a tech brand to a lifestyle brand. In our recent region-wide Logitech-Milieu insight study on consumer purchasing behaviour of content creation technology, we found that about 1 in 2 respondents from Singapore reported an overall interest to purchase audio and video technology.”