THE WHAT? L’Oréal Paris has announced the creation of a League of Experts. A new artistry-focused collective comprised of top industry talent who will contribute to the brand’s artistic vision through their various areas of beauty expertise.
THE DETAILS The League of Experts will launch with an initial three members, make-up artists Allan Aveendano, Claudia Betancur and Erica Taylor. Each will be leveraged as an always-on expert for the brand and spotlighted alongside key brand launches and initiatives.
THE WHY? Ali Goldstein, L’Oréal Paris, US Brand President, reveals, “We are thrilled to announce the launch of our League of Experts and welcome makeup artists Allan, Claudia, and Erica to our L’Oréal Paris family. Establishing a collective will allow us to better reach and engage with our consumers in a way that feels approachable and relatable. Each artist in the League of Experts, in their unique way, upholds and empowers our brand values of beauty, worth, and inclusivity – helping to inspire others to look and feel their most beautiful. We look forward to further expanding the collective and going beyond makeup to serve our consumers at every step of their beauty journey.”