THE WHAT? L’Oréal is reportedly set to acquire the rights to the personal care brand Ushuaïa from French TV network TF1 for €27.5 million, according to sources close to the transaction, as reported by L’Informé.

THE DETAILS This acquisition would grant L’Oréal the rights to develop, market, and license Ushuaïa-branded personal care products, leveraging the brand’s legacy tied to the popular TV series hosted by environmental advocate Nicolas Hulot, which aired from 1998 to 2004.

THE WHY? It would further strengthen L’Oréal’s position in the personal care market by expanding its portfolio with a well-known, environmentally themed brand.