THE WHAT? L’Oréal has partnered with Tripadvisor in a bid to drive awareness of the French beauty giant’s travel retail offer, according to a report published by TR Business.

THE DETAILS The long-term collaboration will kick off with a campaign named Beauty for all Travellers which is designed to drive engagement and conversion via digital media.

THE WHY? Vincent Boinay, President, L’Oréal Travel Retail Worldwide told TR Business, “We are very pleased by the partnership with Tripadvisor. We share the same vision not only to serve travellers better and create value but also to explore new ways to engage with them and to increase conversion in duty free stores.”