THE WHAT? Korean duty-free retailer Lotte has launched a new live shopping, LDF Live, which hosted its first show yesterday, as it looks to diversify the sales channel for duty free goods.
THE DETAILS The shopping channel was hosted by Lotte Duty Free CEO Lee Gap and presented by Choi Wook-nam, Jeonghana and a Lotte Home Shopping Show Host, and offers viewers up to 50 percent off fashion items.
Said to be the first step in a new duty-free channel for the retailer, Lotte is looking to use live data in order to tailor products on sale to consumer demand.
Consumers can access the live channel via mobile phones and make payment online before picking up their items in the delivery hall.
THE WHY? Lotte is reportedly looking to successfully merge the online and offline retail world of duty free, while striving to develop the ‘untact’ market – which limits contact between shoppers and retailers – during the COVID-19 pandemic.
Lee Sang-Jin, Head of Marketing for Lotte Duty Free, said, “We are diversifying the sales channel for duty free goods in line with the untact market.”