Lush challenges Florida’s ‘Don’t Say Gay’ law with new soap

Lush challenges Florida’s ‘Don’t Say Gay’ law with new soap

THE WHAT? Lush has launched a limited edition soap engraved with ‘Gay is OK’ to lend its support to Equality Florida in the face of the so-called Don’t Say Gay law.

THE DETAILS The state’s Governor Ron DeSantis signed the oft-dubbed Don’t Say Gay legislation prohibiting classroom instruction on LGBTQ issues in schools across the state.

The gold, sparkly soap will be sold in the ethical cosmetics firm’s 12 Florida stores and 100 percent of the purchase price (minus taxes) will be donated to Equality Florida.

THE WHY? Carleen Pickard, Ethical Campaigner, Lush Cosmetics, explains, “At Lush, we believe the state has a responsibility to provide a safe and inclusive learning environment for all children and the Don’t Say Gay legislation does just the opposite. At a time when youth need our support the most, they and those that love them are being targeted. We are proud to stand with Equality Florida’s work to support the queer community at this critical and uncertain time.”