MAC cosmetics and UK retailer John Lewis have dropped a planned back-to-school make-up class following backlash from parents and campaigners, according to a report by The Times.
Aimed at children as young as 12, the ‘Mac back to school mini masterclass’ was due to be held at the Bluewater Shopping Centre in Kent, UK, to showcase how to perfect the art of a sculpted eyebrow, amongst other beauty tips.
After advertising the event on Facebook, parents took to the site to voice their concerns, with one writing, “I’m a primary school teacher, and a mum of two girls, and I’m already seeing the heartbreaking reality of the pressure girls feel at younger and younger ages over their appearance. Why would you feed in to this? They don’t need tips on make-up from the age of 12.”
Women’s charities echoed the misgivings, with Bex Bailey
from the Young Women’s Trust stating, “Young women and girls are too often
judged on appearances not ability. [Our] research shows that 30 per cent of
young women say they have been treated differently at work or when looking for
work because of their appearance.
“If we are ever going to achieve gender equality we have to focus on the talents and skills young women can contribute, not on a prescriptive beauty ideal.”
Following the cancellation of the event John Lewis issued a statement that read, “As a brand Mac does not market to anyone under 16 so this event should not have been arranged. It has been cancelled and we are very sorry for any upset caused. We’re looking into how it happened to make sure that this type of event doesn’t take place again.”