THE WHAT? Milk Makeup has named Tim Coolican as its new CEO. Coolican joins the company from L’Oréal where he was President of its L’Oréal Paris USA brand.
THE DETAILS Milk is hoping that the hire will help in its quest to enter new markets strategically and expand the Milk global community.
“I am very proud to be joining the Milk family and I strongly believe that Milk Makeup can be a leading global brand and a positive force in our society,” said Coolican. “In just four years, Milk Makeup has built a powerful, genuine connection with its community and a reputation as one of the coolest, most exciting brands in the industry.
“There is a unique recipe behind the brand’s explosive entry into the market that also positions it for long term sustained growth: a distinctive DNA stemming from Milk Studios’ 25-year heritage as a cultural innovator and content creator, an unwavering commitment to diversity, inclusion, self-expression and social responsibility and a proven ability to bring disruptive innovation that is clean, vegan, cruelty-free and easy to use. I look forward to sharing Milk Makeup’s important core values and innovative products with the next generation of beauty enthusiasts.”
THE WHY? Mazdack Rassi, Cofounder of Milk Makeup revealed in a statement that the company plumped for Coolican due to his ‘deep, global experience in brand building through digital-first initiatives that grow awareness and cultural impact.”