THE WHAT? Natura &Co has announced the launch of Fable Investments, a purpose-driven corporate investment vehicle designed to support high-growth, differentiated and innovative companies in the health and wellness space.
THE DETAILS Fable’s inaugural investment will be in Perfumer H, a brand founded by British perfumer Lyn Harris.
Its investment objectives are rooted in Natura &Co’s ethos and operating principles and it will make minority investments during an early-stage growth phase in which product and market fit have already been demonstrated.
THE WHY? Director of Fable Investments, and former General Manager of Aesop in Europe, Thomas Buisson commented, “Natura &Co has successfully grown from its mother brand, Natura, to the fourth largest pure-play beauty group in less than a decade. We have a proven model of successfully scaling premium, niche, purpose-driven brands while honoring their autonomy and unique identity. We can offer like-minded investees the opportunity to tap into the expertise we have across our group to help successfully grow their business. “We’re delighted that our first investment is with a founder who epitomizes what we look for in investees. Lyn is an outstanding perfumer, whose passion and vision over the past 30 years have established her well-deserved reputation as one of the global leading lights in the fragrance industry, and as someone who has put British perfumery firmly on the map. We’re thrilled to work with her as she grows the beautiful, unconventional Perfumer H into a globally-recognized brand.”