New start-up Mintly launches eco-friendly oral wellness products

New start-up Mintly launches eco-friendly oral wellness products

THE WHAT? Newly launched start-up business Mintly has launched a range of eco-friendly oral wellness products. 

THE DETAILS Female founded with the backing of Ignite Venture Studio, the Mintly portfolio includes a new-format toothpaste tablets, mint lozenges with probiotics, as well as eco options for both toothbrushes and floss aimed at promoting mouth health. 

The product range also works at tackling the single-use plastic issue, with the items packaged in glass and aluminium, which is reusable and recyclable. 

The toothbrushes and floss are made from earth-friendly materials such as Moso bamboo and corn straw, and packaged in compostable Kraft paper boxes. Meanwhile the waterless tablets eliminate overuse and prevent wasted product, with the labels using less color and ink for less waste,

In another nod to its environmental credentials, all products are free from sulfates, parabens, preservatives, artificial sweeteners and colors, and are made cruelty-free.

THE WHY? Katie Omstead, Founder and CEO of Mintly, said, “We set out to modernize the oral care experience in a way that is not only impactful and effective, but also exciting – a word we know is not typical of the category. To us, this means adding elements like modern packaging, travel friendliness, and easy ordering options like subscription. Good for you, good for the planet, good for your lifestyle – that is our goal.”

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