THE WHAT? Procter & Gamble is said to have worked with a group of Chinese tech firms and trade groups in order to develop a data collecting tool that is impervious to Apple’s new privacy tools, according to a report published by The Wall Street Journal.
THE DETAILS The widget uses ‘device fingerprinting’ technology, nicknamed CAID, to collect iPhone user data through an algorithm in order to better target ads.
Apple, which is due to usher in a new ‘opt in’ requiring users to give their permission for any tracking, has stated that it will ban any app that violates its policies.
THE WHY? The newspaper alleges that the US FMCG company’s supposed involvement in the development of CAID is part of a wider strategy to circumnavigate data collection curbs.