Puig ups investment in Colombia’s Loto del Sur

Puig ups investment in Colombia’s Loto del Sur

THE WHAT? Puig has announced that it has increased its investment in Colombian natural cosmetics brand, Loto del Sur.

THE DETAILS The Spanish fragrance company will now own a majority stake in the Latin American brand. Terms of the deal were not disclosed.

THE WHY? Puig said that it will maintain its commitment to boost the brand’s leadership in the Latin American market and bolster its international growth, expanding its presence in the region.

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