THE WHAT? Rapper Sean Combs, known as P Diddy, has teamed up with Salesforce to launch a digital marketplace for Black-owned brands, named Shop Circulate. 

THE DETAILS Created by Deloitte Digital, the marketplace will feature ‘an expansive list of businesses across categories, from beauty, fashion and art, to health, wellness and home.”

Powered by Marketplacer, Shop Circulate is expected to go live later this year, and has also entered into a partnership with Official Black Wall Street. A directory of Black-owned businesses, its Founder Mandy Bowman will join as an advisor. 

Shop Circulate has also acquired The Nile List website, a digital community that connects Black brands with potential consumers. The Nile List Founder Khadijah Robinson, has been appointed as Head of Product. 

THE WHY? Speaking about the new business venture, Combs said, “Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive.”