THE WHAT? Saks has announced the launch of a new wellness shop on Saks.com. The e-commerce store spans fitness, health & nutrition, sexual wellness and rest & relaxation and boasts an increased product selection with more than 100 brands.
THE DETAILS As part of the launch, the department store’s e-commerce platform is hosting five events on Saks Live featuring virtual experiences with shoppable content and lifestyle advice from wellness experts, including an exploration of ‘energetic fragrance’ with Vyrao Fragrance and a look at plant-based beauty with Imarais.
THE WHY? Tracy Margolies, Chief Merchandising Officer at Saks, explains, “Saks is thrilled to expand our array of wellness offerings, solidifying our position as the ultimate luxury retailer. A holistic, all-encompassing approach to health is essential. With the addition of this new shop and products, we are now able to serve multiple aspects of the luxury customers’ lifestyle, from fashion to wellbeing.”