THE WHAT? Shiseido has announced the launch of a new skin care brand in France. Ule, as the new line up has been dubbed, subscribes to the ‘conscious beauty’ philosophy and is designed to realize a healthy glow with natural ingredients and a focus on both inner and outer beauty.
THE DETAILS The range comprises eight products spanning skin care and supplements and will hit shelves on May 2, 2022. Ulé’s development from concept to end-product has been led by Shiseido EMEA’s employees.
THE WHY? With ‘conscious beauty’ and wellness becoming pivotal to skin care in recent years, Shiseido said, the range is designed to appeal to eco-conscious shoppers looking for holistic skin care solutions.