THE WHAT? Ulta Beauty has entered Mexico with its first stores, marking the U.S. retailer’s brick-and-mortar international debut.

THE DETAILS Initial locations include Antara Fashion Hall in Mexico City and Galerías Metepec, with additional stores planned in Guadalajara, Monterrey, León, Tijuana, and the State of Mexico. Partnering with Grupo Axo, Ulta introduces over 35 brands, including exclusives like Isima by Shakira and Peach & Lily, as well as local labels such as AHAL and Bailando Juntos by Yuya.

THE WHY?  The move signals Ulta’s first step beyond the U.S., targeting Mexico’s dynamic beauty market and expanding its global growth strategy.

Source: businesswire