Unilever uses e-commerce site Jumia to boost brand presence in Nigeria

Unilever uses e-commerce site Jumia to boost brand presence in Nigeria

Unilever has officially launched a range of personal care brands onto Jumia, Nigeria’s main online shopping site.

Named the Everyday Essentials Store, Unilever will offer products from brands such as Knorr, Lifebuoy, Lux and Herbal. , Unilever also launched its new acquired Shea Moisture line onto Jumia, which has previously been sold solely offline.  

Iqbal Farrukh, Modern Trade Director, Unilever, said, “We are pleased to partner with Jumia to make our products available to our customers and consumers by leveraging on technology through e-commerce channels. This is in line with our commitment to continuously seek innovative ways to make our products available and accessible to shoppers.
“Our message to consumers is that we will continue to live up to the commitment of making sustainable living commonplace through our brands and operations. Apart from our relaunched Lifebuoy soap, newly launched Pepsodent sensitive expert range and Shea Moisture, we have exciting new products planned for the year. Our shoppers on Jumia will be duly informed as we launch.”

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