Unilever has used the relaunch of its Lifebuoy brand in Nigeria to highlight its global initiative Help a Child Reach 5, while also announcing Afro-pop singer and songwriter Omawumi Megbel as the new face of the brand.

The Help a Child Reach 5 campaign focuses on advancing critical hygiene interventions, such as handwashing, as way in which to address the challenge of preventable diseases in the country.

As part of the campaign, Lifebuoy has collaborated with Wellbeing Foundation Africa and Sightsavers in order to help address child mortality triggered by preventable diseases in Nigeria, doing so by improving maternal and child health in the country.

Category Manager, Skin Cleansing, Unilever Nigeria Plc, Osato Evbuomwan, spoke at the event, stating, “Private corporations can play important roles in impacting the survival of the society, and through the Lifebuoy brand, Unilever is absolutely committed to changing the hygiene behaviour of a billion people worldwide by 2020.
“With strategic partnerships, we can expand programs to drive lasting and impactful change within Nigerian communities.”

Lifebuoy aims to improve hygiene by offering access to products such as soap and promote healthy cleanliness habits.