THE WHAT? Unilever-owned Vaseline has teamed up with HUED and VisualDx to launch See My Skin, a database of skin conditions shown on skin of color with a view to improving g healthcare outcomes for people of color.
THE DETAILS The platform offers educational resources guiding consumers through caring for, treating and monitoring skin at home, and invites the community to contribute their own images in order to improve representation of skin of color.
THE WHY? Kevin Tolson, Brand Director of US Skincare at Unilever “People of color are negatively impacted by health care inequities that can lead to worse health outcomes, including caring for their skin. Whether it’s looking for answers in search, on social media, or even in textbooks – the results that resemble their skin are scarce, which can leave us feeling unseen and underrepresented. We created See My Skin so that people with melanin-rich skin could finally see skin conditions on themselves. Our goal is to provide solutions that ensure communities are equipped to get the care that everyone deserves. This is a step in that direction.”