THE WHAT? Waldencast has launched a regional office in Dubai to expand the reach of its beauty portfolio, including Obagi, Milk Makeup, and Whind.

THE DETAILS The new hub will support localized marketing and distribution across the Middle East, reinforcing the company’s commitment to global diversity and regional brand building.

THE WHY? This move strengthens Waldencast’s global footprint and highlights the Middle East’s growing influence in beauty, aligning with the founders’ mission to champion inclusive, culturally rooted brands.

Source: WWD