Walmart signals wellness is the future with appointment of new head of beauty

Walmart signals wellness is the future with appointment of new head of beauty

THE WHAT? Walmart has announced the appointment of Creighton Kiper as Vice President of Merchandising, Beauty, according to a report published by WWD.

THE DETAILS Kiper, who previously held the role of Vice President of Merchandising, Health & Wellness at the US retail behemoth, replaces Musab Balbale, who has left the company and joined CVS Health.

THE WHY? With wellness a key beauty trend, Kiper’s previous role will help him build Walmart’s beauty assortment to attract US shoppers, who are interested in both inner and outer beauty, per WWD.

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