THE WHAT? Walmart has announced the appointment of Creighton Kiper as Vice President of Merchandising, Beauty, according to a report published by WWD.
THE DETAILS Kiper, who previously held the role of Vice President of Merchandising, Health & Wellness at the US retail behemoth, replaces Musab Balbale, who has left the company and joined CVS Health.
THE WHY? With wellness a key beauty trend, Kiper’s previous role will help him build Walmart’s beauty assortment to attract US shoppers, who are interested in both inner and outer beauty, per WWD.