THE WHAT? Amazon has launched a mobile app aimed at helping Indian farmers to optimise their yield, according to a report published by Bloomberg. The Reactive and Proactive Crop plans will provide agricultural workers with the latest technology and insights.
THE DETAILS The app will provide information on soil types, pest control, weather and disease as well as supply machine learning algorithms to detect defects in produce and help farmers to sort, grade and pack their crops for Amazon Fresh.
THE WHY? If Amazon can win the trust of farmers, it’s one step closer to securing a steady supply of groceries, which in turn is the key to dominating e-commerce, says Bloomberg.