THE WHAT? Bansk Group has signed a definitive agreement to acquire a majority stake in BYOMA from Yellow Wood Partners, marking a significant private equity move in the fast-growing skincare sector.

THE DETAILS Founded in 2022, BYOMA has quickly established itself as a top-five skincare brand at leading retailers, known for accessible, science-backed formulations focused on strengthening the skin barrier. The brand has grown rapidly through its five-step product system and consumer education-driven approach. While financial terms were not disclosed, the deal will see BYOMA continue under the leadership of founder and CEO Marc Elrick, alongside the existing management team. Advisors on the transaction included Raymond

THE WHY? The acquisition underscores investor appetite for high-growth, clinically backed skincare brands positioned at the intersection of efficacy, education, and accessibility. For Bansk, the deal expands its consumer portfolio while giving BYOMA resources to scale globally and deepen its retail presence.

Source: PR Newswire