THE WHAT? BASF’s Care Creations unit opened its inaugural Baby Care Competence Center in Turkey in June. Integrated into the ingredients supplier’s Innovation Center Turkey, the center will develop effective solutions with special ingredients for a wide range of baby care products.
THE DETAILS The new Center will provide support to business partners with progressive raw material solutions and differentiating product concepts.
“The Baby Care Competence Center, as part of the Innovation Center Turkey, will inspire innovative collaboration with our customers and will be very effective for developing new market solutions all over the world,” said Jason McAlpine, Vice President Business Management, BASF Personal Care Solutions Europe.
THE WHY? The aim is to meet the changing needs of the rapidly growing baby care market in the region and beyond, BASF said in a statement.