Chemicals company BASF has formed a strategic alliance with siHealth to launch personalized technology into the personal care market.
The new alliance, which includes an equity investment, will allow BASF to exclusively sell scientifically-based satellite and optronic technologies on a global scale, a move which is said to extend the company’s reach into the personalized products market.
Looking to capitalize on the growing trend for bespoke items, the two companies will draw on each other’s expertise and know-how, launching the technology to market simultaneously.
Robert Parker, Director, New Business Development at Care Chemicals, BASF, said, “With this equity investment in siHealth, we are able to commercialize siHealth’s technology exclusively in the personal care industry. Our initial products will enable new possibilities to support our customers providing sun care solutions to the market.”
Piyada Charoensirisomboon, Vice President Global Development Personal Care Solutions, BASF, added, “Scientific collaboration for me also means to have an innovative spirit. By combining this new digital technology with our broad expertise and formulation know-how in UV protection and cosmetic ingredients, we are an innovative partner for our customers.”