Bath & Body Works expands Indian reach with launch of e-store

Bath & Body Works expands Indian reach with launch of e-store

Bath & Body Works has expanded its reach within the Indian market with the launch of its e-store, according to a report by the Economic Times.

The U.S. beauty brand is already present in the country following the launch of seven retail stores in 2018 in collaboration with franchisee retailer Major Brands. The online store will sell body lotions, soaps, and fragrances.

Tushar Ved, President of Major Brands, said, “We witnessed strong growth potential in the online space and decided to offer a digital shopping experience to customers especially with a focus to cater to Tier 2 and Tier 3 cities. We aim to reach out to 10 million customers in the coming years.”

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