China’s Weibo has launched a new social media platform named Oasis, which is set to be a cross between Instagram and Xiaohongshu, according to a report by WWD.com.
The social media platform is aimed at young people with a love of high quality and good taste, and allows users to filter their preferences by subjects such as beauty and fashion.
The app is at present by invitation only and is hoped to be a source of growth for Weibo while also becoming a lifestyle platform. It is hoped it will allow for a new wave of influencers that are available for collaborations with brands.
Taking to its Weibo account, Oasis wrote, “We provide you with an oasis, where it not only allows you to discover interesting things but also share the beautiful world in your eyes. So, if you are tired from the outside world, we welcome you to this oasis. Release the stress and find a better self.”