THE WHAT? Clean beauty brand Beautycounter has launched the first product from its much-vaunted talc-free make-up line, according to a report published by Elle.
THE DETAILS The brand committed to phasing out the controversial ingredient in 2020. In Lid Glow, the first product to be unveiled, Beautycounter uses a cream formula reliant on coconut oil and shea butter, to mimic talc’s glide. The product is available in 10 shares and a blush is slated to be launched later in the year.
THE WHY? Lindsey Dahl, SVP of Mission at Beautycounter, told Elle, “We had been wanting to launch a talc-free, clean color cosmetics [collection] since the brand was founded. But making sure we could make products for a broad set of skin tones has always been important to us. So we waited until we were able to release products that met that goal.