THE WHAT? Beiersdorf has announced the acquisition of natural cosmetics brand Stop The Water While Using Me!
THE DETAILS? While financial terms of the deal were not disclosed, the two companies are set to work together to develop joint sustainability initiatives and create high-impact solutions for more sustainable action.
Stop The Water While Using Me! produces solid, waterless body and hair care products as well as shower, hand, body and oral hygiene items, with a company mission to ‘protect, save and donate water.’
Business operations will be run independently.
THE WHY? The acquisition showcases Beiersdorf’s sustainability efforts, with the two companies set to ‘jointly intensify the impact of sustainable skin care and to further their commitment to climate and resource protection.’
Iain Holding, General Manager of Beiersdorf Germany/Switzerland, “STOP THE WATER WHILE USING ME! will strengthen the Beiersdorf brand family with innovative, natural skin care and the know-how of a highly dedicated team – the brand name embodies a purpose that has been lived authentically since the label was created. We are investing in the brand’s vision and ideas because we believe that we can make a difference by joining forces.
“Together we can combine our complementary expertise, beliefs and talents to drive sustainability projects and skin care with true added value for both consumers and the environment. We are pleased that STOP THE WATER WHILE USING ME! has joined our Beiersdorf community and are looking forward to expanding our sustainability commitments in line with our C.A.R.E.+ strategy.”