French beauty house Chanel has announced it is to launch its first men’s beauty range Boy de Chanel in South Korea as of September 1st.
The three-product range will be the company’s first foray into the world of male cosmetics and includes a four-shade tinted fluid, matte moisturizing lip balm and a four-shade eyebrow pencil.
Rolling out worldwide in November via the company’s online site, the make-up line joins Chanel’s existing ‘Boy’ range of products such as perfume and handbags and is named after Boy Capel, the lover and muse of Gabrielle Chanel.
According to a company statement, “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men.
“Lines, colors, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”