Luxury shoe brand Christian Louboutin has named South American model Mica Arganarez as its first Global Beauty Ambassador, according to a report published by WWD.
The model will appear in the brand’s beauty campaigns from June as well as making appearances for the brand and promoting its beauty line on social media.
“Mica possessed a very unique and intriguing kind of beauty,” eponymous Designer, Christian Louboutin told WWD. “She’s modern, she’s creative, she’s tomboy yet very feminine. Mica also has a playful attitude – I think it’s the artist in her. She has something wild but also expresses her freedom, her point of view and her intelligence. She’s a single character, douce but yet very decided. She’s also an avid traveller coming from South America, which is a thing that I love. There are so many facets to Mica that make her the perfect global brand ambassador for Christian Louboutin Beauty.”
“Feeling so honored to announce that I am the new face of @LouBoutinBeauty,” the model wrote on her Instagram account. “This new adventure allows me to encourage other women to find what makes them feel beautiful and share it with the world. Red. Always.”