Cosmetics industry marketing platform Launchmetrics raises US$50 million to fund future growth

Cosmetics industry marketing platform Launchmetrics raises US$50 million to fund future growth

Leading marketing platform and analytics solution for the cosmetics industry, Launchmetrics has announced that it has closed a US$50 million funding round. The financing was led by Bpifrance, followed by Seventure, Cipio Partners and Famille C.

Launchmetrics is planning to pile the investment into its future growth strategy, aiming to draw in US$100 million in revenue by 2022, up from the current US$25 million. Some 150 new hires are slated up to 2020 and the company intends to focus on NPD and innovation.

“I am excited to share the news of our latest fundraising, it really highlights the contribution we have been able to bring to our customers and the industry to date,” said Michael Jais, CEO of Launchmetrics. “As the leading marketing platform and analytics solution for the fashion, luxury and cosmetics industries, I am confident this additional capital will help us accelerate our business across Asia, the Middle East and Europe as well as further invest in the development of cutting-edge data technologies that will transform the way marketing works for these industries in the future.” 

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