Coupang to expand to Southeast Asia via Taiwan base

Coupang to expand to Southeast Asia via Taiwan base

THE WHAT? South Korea’s Coupang has announced that it is set to extend its reach to Southeast Asia via a logistics base in Taiwan, according to a report published by Pulse News.

THE DETAILS The e-commerce giant has partnered with a local logistics company and secured a new facility in the Southeast Asian country to enable it to offer its flagship ‘rocket delivery’ service there and to the wider region.

THE WHY? Having tested the market with a pilot earlier this year, Coupang is hoping to carve out a slice of the fast-growing Taiwanese e-commerce channel, which saw 25 percent yoy growth for 2021, accounting for more than 10 percent of the country’s retail market. What’s more, Korean products are popular among Taiwanese shoppers.

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