THE WHAT? Dove is urging EU citizens to act now by supporting a European Citizens Initiative calling for the EU’s longstanding animal testing ban to be upheld.
THE DETAILS The Unilever-owned brand is working with more than 100 animal protection organizations and brands across the beauty industry to help protect the ban and raise awareness of the ECHA’s call for new animal tests, including on widely used cosmetics ingredients.
THE WHY? Firdaous El Honsali, Vice President of Dove External Communications and Sustainability explains, “At Dove, we stand passionately against animal cruelty and, together with our partners, we are leaning into the power of collective action to deliver a long-standing impact. We need to act now – we urge our peers in the beauty industry and the public to lend their voice in the fight to end animal testing in the EU once and for all, by urgently supporting and signing this European Citizens Initiative by August 31…before it’s too late.”